With fully autonomous cars taking longer to develop than some had hoped, partial automation and driver assistance is coming back into focus and with it all the thorny problems of human machine interfaces. Carl Pickering, the former head of Autonomous Technology Strategy and Global HMI Manager at Jaguar Land Rover has a new startup called ADAM Cogtec that he thinks could provide a breakthrough in attention management. Using technology derived from techniques used to measure cognition levels in coma patients, ADAM is taking an entirely new approach that could change how the relationship between man and machine is managed.