The Autonocast took advantage of its on-stage panel at SXSW to discuss one of the few issues that has real life-and-death consequences: the consequences of language used to describe automated driving technology. Whether caused by sensationalism, ignorance or just laziness, language that oversells publicly-available driver assistance systems and conflates it with autonomy can actively contribute to dangerous uses that actually endanger peoples lives. Kirsten, Alex and Ed are joined by the "Godfather" of the Autonocast, Reilly Brennan of Trucks VC and the Future of Transportation Newsletter, as they deconstruct this insidious problem and start to look for solutions to it.